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One of the best ways to learn more about your audience is to add a survey to your website. When done right, a survey has the potential to engage your audience and grow your business. With Gravity Forms and the Survey Add-On<\/a>, you can quickly and easily create and add surveys to your WordPress website.<\/p>\n <\/p>\n In this article, we explain why you should consider adding surveys to your website, show you how to add a survey to your website with Gravity Forms, and share some top tips for creating effective surveys.<\/p>\n As mentioned earlier, surveys are a great way to learn more about your audience \u2014 your clients, customers, and website visitors. But that\u2019s not the only reason why surveys are useful. Here are a few more reasons why you should consider adding surveys to your website.<\/p>\n As you can see, there are plenty of ways to make use of surveys. But if you want people to actually fill out your survey, there are a few things you need to keep in mind. Here are five tips to help you create an engaging survey.<\/p>\n You should establish a clear goal for your survey. As we\u2019ve mentioned above, there are several use cases for having surveys on your website so knowing what you hope to achieve with your survey will help you ask the right questions.<\/p>\n For example, a clear goal for your survey could be wanting to understand why your visitors are leaving your website instead of reading more posts.<\/p>\n Think of your survey as a conversation. You don\u2019t start off by asking someone their age and other personal information. You start off with small talk and gradually move on to more personal topics. Your survey should be structured in the same way.<\/p>\n Closed-ended questions are those where answers are pre-populated for your visitors and users. Multiple choice questions or checkbox questions are examples of closed-ended questions.<\/p>\n The reason they work better is because the respondent can easily select the answer and move on to the next question instead of trying to formulate a response in their own words.<\/p>\n Some people might be hesitant to fill out your survey. After all, filling out a survey takes time so if you\u2019re running into the issue of people not being interested, consider offering a little incentive. This can include offering a discount code or sending them a Starbucks or Amazon gift card!<\/p>\n Finally, don\u2019t make your survey too long. If your survey is too long, your audience might give up halfway through the survey. Keep your survey on the shorter side and you\u2019ll reap the benefits such as more thoughtful responses and higher completion rate.<\/p>\n The Survey Add-On<\/a> for Gravity Forms allows you to easily create surveys and add them anywhere on your site. This add-on is available with our Elite license<\/a>. You can create both client\/customer facing surveys as well as surveys targeted at your employees.<\/p>\n Let\u2019s take a look at the top features that the Survey Add-On has to offer...<\/p>\n Now that you know the benefits of creating surveys and how the Survey Add-On can help you create successful surveys, let\u2019s take a look at how you can use it to add a survey to your website.<\/p>\n The first step is to install Gravity Forms on your website. The Survey Add-On is available with our Elite license so make sure you\u2019ve selected this license, then complete your purchase and download the plugin to your computer.<\/p>\n Log into your WordPress dashboard and go to Plugins > Add New > Upload<\/strong>. Press\u00a0Choose Files<\/strong>\u00a0and locate the file you downloaded. Press\u00a0Install<\/strong>\u00a0>\u00a0Activate<\/strong>, then follow the instructions to register the plugin.<\/p>\n For more information on how to get started with our plugin, check out this video tutorial -\u00a0\u00a0How to Install Gravity Forms on Your WordPress Website<\/a>.<\/p>\n The next step is to install the Survey Add-On. Go to Forms > Add-Ons<\/strong> and locate the Survey Add-On<\/strong>. Click Activate<\/strong>.<\/p>\n The last step is to create a survey. Luckily, you don\u2019t have to start from scratch as we have a survey form template<\/a> that you can use. You can find it in our form template library<\/a>, download it, and use it on your website as a starting point.<\/p>\n To import the template, within your WordPress dashboard go to Forms > Import\/Export<\/strong> > Import Forms.<\/strong> Select the downloaded survey form template and click the Import<\/strong> button. This will add the form to your site.<\/p>\n You can then customize the survey to match your needs. Add more fields, delete the ones you don\u2019t want, change the survey field types, and create your questions.<\/p>\n When you\u2019re happy with your survey, click the Update<\/strong> button and publish it on a page of your website.<\/p>\n If you want to see the results of your survey, click on the Survey Results<\/strong> tab.<\/p>\n Creating surveys with Gravity Forms and adding them to your site is quick and easy. If you want to learn more about using surveys on your website and the Gravity Forms Survey Add-On, these resources might help you:<\/p>\n Don\u2019t have Gravity Forms yet? Take our free demo<\/a> for a spin to find out more about what our form builder has to offer. Play around with the intuitive drag and drop form editor, customize our form templates, and see how you can easily extend your forms with our powerful add-ons.<\/p>\n Any questions on the Gravity Forms<\/a> or the Survey Add-On<\/a>? Share them in the comments below \u2014 we can\u2019t wait to hear from you!<\/em><\/p>\n If you want to keep up-to-date with what's happening on the blog sign up for the Gravity Forms newsletter!<\/strong><\/p>\n\n Why Add Surveys To Your Website<\/h2>\n
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Five Tips For Creating Good Surveys<\/h2>\n
1. Define A Clear Goal For Your Survey<\/h3>\n
2. Save More Personal Questions For The End<\/h3>\n
3. Use Closed-Ended Questions<\/h3>\n
4. Offer A Survey Incentive<\/h3>\n
5. Don\u2019t Let Your Survey Get Too Long<\/h3>\n
Survey Add-On: Intro<\/h2>\n
![\"Survey](\"https:\/\/www.gravityforms.com\/wp-content\/uploads\/2021\/05\/Survey-Add-On.png\")
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Note<\/strong>: The Survey Registration Add-On<\/a> is included in the Gravity Forms Elite license. To make a purchase, or to find out more information on this plan to help you decide whether you need to upgrade, check out the Elite License Plan<\/a> page. \u200c<\/div>\nHow To Add Surveys To Your Site With Gravity Forms And Survey Add-On<\/h2>\n
Step 1: Install Gravity Forms<\/h2>\n
Step 2: Install The Survey Add-On<\/h2>\n
![\"Survey](\"https:\/\/www.gravityforms.com\/wp-content\/uploads\/2019\/11\/Survey-Add-On-Install.png\")
<\/p>\nStep 3: Import And Customize The Survey Form Template<\/h2>\n
![\"Survey](\"https:\/\/www.gravityforms.com\/wp-content\/uploads\/2021\/05\/Survey-Form-Template.jpg\")
<\/p>\n![\"Import](\"https:\/\/www.gravityforms.com\/wp-content\/uploads\/2021\/04\/Import-Forms.png\")
<\/p>\n![\"Editing](\"https:\/\/www.gravityforms.com\/wp-content\/uploads\/2021\/05\/Editing-Survey-Form.jpg\")
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<\/p>\nReady To Add Surveys To Your Website?<\/h2>\n
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